FOR IMMEDIATE RELEASE
- iProperty.com.my is leading the market with a +51% Y-o-Y visits growthii and received +20.4% more property enquiriesiii through its platform
KUALA LUMPUR, 3 MARCH 2021 —iProperty.com.my, Malaysia’s No.1 property site, with more than a decade presence in Malaysia, has recorded an all-time high milestone with over 10 million monthly visitsi. It’s clear the global pandemic has accelerated Malaysia’s property seekers in shifting to a digital platform.
After a slight dip in visits during the initial stages of MCO 1.0, Malaysia adapted, and the organic search visits on iProperty.com.my surpassed the 52-week average by +41% in June 2020 for subsale residential properties and +25% in July 2020 for residential rental properties. The recovery of visits to the platform shifted to an upward trend from July.
In addition to +51% Y-o-Y growth in visitsii, iProperty.com.my saw the level of enquiries through its platform increase by +20.4% in February when compared to February last yeariii (pre-MCO 1.0). The growth in property enquiries indicates property seekers’ confidence in the Malaysia property market which is on its road to recovery. It also indicates more property seekers are shifting to digital platforms as they enquire about properties.
Shylendra Nathan, iProperty.com.my’s General Manager said: “Malaysians have turned to the convenience and safety of digital platforms for their property journey which was disrupted by the COVID-19 pandemic. This new record high 10 million monthly visitsi achieved during unprecedented times represents property seekers’ confidence in the Malaysia property market, with the support from our property agent customers and property developer customers.”
iProperty.com.my 2020 Portal Demand Analytics released in January 2021 indicated the national demand for subsale residential properties improved to -1.3% from -2.5% in H1 2020.
“We are very happy to achieve this incredible milestone and a +51% Y-o-Y visits growthii in such trying times. This is a clear indication that iProperty.com.my is chosen by Malaysians as their most preferred online property portal brand. We will remain committed to providing the best consumer experiences and excellent customer value in the coming months through our products, property data, trusted property content and services,” concluded Shylendra.
As Malaysia’s No.1 property site, iProperty.com.my will continue to focus on enhancing its products and consumer experiences. In the coming months, property seekers will see improvements made to the iProperty Malaysia mobile app search experience, and also property recommendation based on the user’s search input. With more property seekers turning to an online search, this enhancement will help them find the perfect property among the thousands of property listings available on iProperty.com.my.
Shylendra Nathan, General Manager of iProperty.com.my is available for interview.
About REA Group & iProperty.com.my
REA Group in Asia operates digital real estate sites, experiences and events which deliver the most comprehensive set of related property services and project marketing across South East Asia, including Malaysia (iProperty.com.my), and Thailand (thinkofliving.com and Prakard), and the Greater China Region, including Mainland China (myfun.com) and Hong Kong (squarefoot.com.hk and SMARTExpo).
Headquartered in Australia, REA Group is a multinational digital advertising company specialising in property. Listed on the Australian Securities Exchange (ASX:REA) we operate Australia’s leading residential, commercial and share property websites realestate.com.au, realcommercial.com.au and flatmates.com.au. REA Group is also a substantial partner in 99 Group which operates the 99.co and iProperty.com.sg businesses in Singapore and rumah123.com in Indonesia. REA Group also has significant shareholdings in Move, Inc through realtor.com in North America and Elara Technologies through proptiger.com, maakan.com and housing.com in India.
iProperty.com.my is headquartered in Kuala Lumpur, Malaysia and employs over 200 employees. iProperty.com.my is Malaysia’s No.1 property site, offering a search experience in both English and Bahasa Malaysia. iProperty.com.my also provides consumer solutions such as LoanCare – a home loan eligibility indicator, News & Lifestyle channel – content to enhance consumers’ property journey, events – to connect property seekers with agents and developers offline, and much more.
For news related to REA Group and iProperty.com.my, visit www.iproperty.com.my/newsroom and discover residential property demand and trends, tech and product updates and more.
i According to Google Analytics, February 2021
ii According to Google Analytics, September 2020 – February 2021
iii According to Google Analytics, February 2021 vs February 2020