For Immediate Release
KUALA LUMPUR, 21st May 2020 — Recently, iProperty.com.my unveiled its latest proptech tool, iProperty PRO, to assist Malaysian property agents in promoting their property listings using the latest property data insights in order to maximize the number of quality leads. COVID-19 has caused big shifts in the local property market and property agents will have to adopt a more digital approach to adapt to these changes. In that vein, iProperty PRO is designed to equip property agents with property data insights to help them recharge and grow connections with the millions of property seekers in Malaysia who are using digital platforms to buy and sell properties. This is in line with iProperty.com.my’s objectives to forge stronger partnerships with property agents and to help them recharge their businesses, with the hopes of them emerging stronger post COVID-19.
Property agents can now keep track of how their listing is performing
iProperty PRO’s Market Insights feature includes useful information such as property user visits, potential leads, price range, area research, supply and demand figures and the popularity of chosen property (in terms of searches) in a particular area. Additionally, property agents can get access to the latest market trends, get the right data and insights to stay on top of their game. These insights allow property agents to obtain higher return-on-investment (ROI) and maximise the number of quality leads by understanding the level of competition and buyer’s interest in their chosen area.
Listing Performance Report available through iProperty PRO
The listing performance feature helps property agents to keep track of how their listings are performing using data and insights that could help fix any possible issues based on a market comparison with similar listings. Through the Market Analytics feature, iProperty PRO identifies potential issues with the property agent’s listings and what they can do to improve their listing in order to capture homebuyers’ attention. Property agents can take advantage of the market insights feature in iProperty Pro to boost their listings’ reach.
Beat the competition with the Home Report feature
The Home Report feature delivers an estimated price or rental with a market comparative analysis on a specific property for sale or rent. This allows property agents to decide on whether they would like to list in a particular area based on the market analysis. Comprehensive data on capital growth and rental yields are included, enabling property agents to easily compare against other units in the same building and units in neighbouring buildings of similar size.
Exclusive Brickz.my features on iProperty PRO
The Brickz.my feature, available exclusively on iProperty PRO, helps property agents to stay up to date with actual transacted property prices, which helps them facilitate price negotiations between buyers and sellers. In addition, property agents are also able to discover where people are buying with Brickz.my’s market trends to optimise their listing location by area.
iProperty.com.my’s aim is to ensure all property agent clients in Malaysia are aware of our support to them.
There is no doubt that these are challenging times for the property market more so with property agents who have to deal with the reality of the new normal. The upshot to this is that we are seeing digital and data driving the way consumers seek properties more than ever before. The recent effects of COVID-19 is showing further shifts in the way property agents and property buyers, sellers and investors interact on their property journey.”
Sean Liew, General Manager for Agent and Developer Sales, iProperty.com Malaysia Sdn Bhd
“On our end, we have recently launched the iProperty PRO proptech tool, which provides property agents with the latest cutting-edge property data and trends – these will assist property agents to not only navigate through any market changes but to also provide as much value as possible to property seekers. We hope iProperty PRO will leave a positive impact on the Malaysia property market and the broader economy,” said Sean Liew.
iProperty PRO is designed to equip today’s property agents with the right tools and property data insights to help them recharge and grow connections with the millions of property seekers in Malaysia whether it is buying, selling, renting or investing.”
Premendran Pathmanathan, General Manager for Customer Data Solutions & Quality, REA Group Asia
“Most homebuyers have an idea of the property type and area they wish to purchase but many might not be aware of the current market values and other pricing denominators including median price (PSF) and median prices in a particular area. This is where property agents can help to close the gap with iProperty Pro’s data and analytics that provides valuable insights into the local property market in order to assist them in optimising their listings. We believe this will benefit both property agents and homebuyers and in turn, help revive the local property market post COVID-19,” said Prem.
Both Sean Liew, General Manager for Agent and Developer Sales and Prem, General Manager for Customer Data Solutions & Quality are available for interviews.
About REA Group & iProperty.com.my
REA Group in Asia operates digital real estate sites, experiences and events which deliver the most comprehensive set of related property services and project marketing across South East Asia, including Malaysia (iProperty.com.my), and Thailand (thinkofliving.com and Prakard), and the Greater China Region, including Mainland China (myfun.com) and Hong Kong (squarefoot.com.hk and SMARTExpo).
Headquartered in Australia, REA Group is a multinational digital advertising company specialising in property. Listed on the Australian Securities Exchange (ASX:REA) we operate Australia’s leading residential, commercial and share property websites realestate.com.au, realcommercial.com.au and flatmates.com.au. REA Group is also a substantial partner in 99 Group which operates the 99.co and iProperty.com.sg businesses in Singapore and rumah123.com in Indonesia. REA Group also has significant shareholdings in Move, Inc through realtor.com in North America and Elara Technologies through proptiger.com, maakan.com and housing.com in India.
iProperty.com.my is headquartered in Kuala Lumpur, Malaysia and employs over 200 employees. With more than 3 million visits each month, iProperty.com.my is the market-leading property portal, offering a search experience in both English and Bahasa Malaysia. iProperty.com.my also provides consumer solutions such as LoanCare – a home loan eligibility indicator, News & Lifestyle channel – content to enhance consumers’ property journey, events – to connect property seekers with agents and developers offline, and much more.
For news related to REA Group and iProperty.com.my, visit www.iproperty.com.my/newsroom and discover residential property demand and trends, tech and product updates and more.