Property Type: Residential & Commercial Projects
To create awareness of multiple residential and commercial developments during the same period of time, targeting business owners / property investors for commercial projects, property investor or owners for residential projects.
Leveraged on Unlimited Platinum listing, on iProperty.com.my to enable the client to post multiple listings at different (or at the same time), but always ranking 1st in Search Results.
Property of the Month (POTM) campaign was activated to increase project awareness.
With POTM on the Homepage for 2 weeks, both the listing pageviews saw an obvious spike during the same period. It has promoted close to 170x listing pageviews vs. without POTM
