Awareness of multiple residential and commercial developments

Location: Malacca

Developer: Upcoming key developer in Malacca
Price range: From RM388,960 – RM1,500,000

Property Type: Residential & Commercial Projects

OBJECTIVE

To create awareness of multiple residential and commercial developments during the same period of time, targeting business owners / property investors for commercial projects, property investor or owners for residential projects.

SOLUTION

Leveraged on Unlimited Platinum listing, on iProperty.com.my to enable the client to post multiple listings at different (or at the same time), but always ranking 1st in Search Results.
Property of the Month (POTM) campaign was activated to increase project awareness.

POTM (Property of the Month) Campaign achieved record high pageview spike

With POTM on the Homepage for 2 weeks, both the listing pageviews saw an obvious spike during the same period. It has promoted close to 170x listing pageviews vs. without POTM

The incremental is higher for residential property