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REACH TARGET HOME BUYERS WITH OPTIMIZED DIGITAL CAMPAIGN

 

 

Location: City of Elmina, Shah Alam, Selangor

Developer: Sime Darby Property Berhad

Project Name: Ilham Residence

Price range: From RM 654,888 – RM 1,158,888

Campaign period: 18 Feb – 31 Mar 2020

OBJECTIVE

Client main target audience is from middle to high income individuals from small to multi-generation families. The objective is to promote the current offers to the right targeted individuals.

 

SOLUTION

Optimizing project awareness 100% on digital via iProperty’s Homepage. Further boosting was implemented to reach out to high intent property buyers and re-target lookalike audience via our affiliated network. With the right offers and campaign messaging, KPI and results was achieved.

RESULTS

Source: 1.5 months (without campaign) vs. 1.5 months (with campaign); iProperty.com.my