OBJECTIVE

Client main target audience is from middle to high income individuals from small to multi-generation families. The objective is to promote the current offers to the right targeted individuals.

SOLUTION

Optimizing project awareness 100% on digital via iProperty’s Homepage. Further boosting was implemented to reach out to high intent property buyers and re-target lookalike audience via our affiliated network. With the right offers and campaign messaging, KPI and results was achieved.

Source: 1.5 months (without campaign) vs. 1.5 months (with campaign); iProperty.com.my