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COMMERCIAL PROJECT ATTRACTED 4X MORE ENQUIRIES

 

Location: Petaling Jaya,Selangor

Price range: From RM 2,154,888
Property Type: Service Residence

OBJECTIVE

Targeting niche audience i.e. property investors and business owners, the developer intended to create awareness and enquiries for the retail shop units.

SOLUTION

The performance of Platinum listing was boosted and Audience Extension Campaign, with 4 creative & copy variants for optimization purpose was executed to generate enquiries. It was performed via iProperty affliciated networks e.g. : Facebook, targeting high intent visitors who have visited iProperty.com.my and other relevant social media audience.

RESULTS

Generated 4X more (email) enquiries vs. before the lead generation campaign, aligned with developer’s objective

Generated 4X more (email) enquiries vs. before the lead generation campaign, aligned with developer’s objective

During the same campaign period, the listing pageview was almost doubled up showing higher awareness and interest of the project

During the same campaign period, the listing pageview was almost doubled up showing higher awareness and interest of the project

Email enquiries on a steady up-trend pattern

 

Overachieved Email Enquiries

Listing pageviews overachieved target shows audience response to the digital campaign exercise

 

Listing Pageviews Report