OBJECTIVE

The developer intended to acquire more quality leads for their newly launched high-rise development in Petaling Jaya so they could drive show gallery visits.

SOLUTION

We ran a lead gen campaign leveraging on our affiliated network to capture prospects via our pool of high intent property seekers. We further optimized the campaign with 3 sets of creatives for AB testing which drove effective performance.

Source: 3 months (without campaign) vs. 3 months (with campaign); iProperty.com.my