OBJECTIVE

To drive project visibility and promote client’s limited time only promos and deals to the right target audience in Klang Valley.

SOLUTION

As part of our unlimited exposure package, we ran our client’s campaign via run-on-site display ads, native ads with targeted audiences and leveraged on our affiliated network. There were also lead gen campaign ran on affiliated network and eDM sent to our high intent property audience. We’ve also further optimized the campaign effectiveness by doing AB testing with 5 sets of creatives throughout the campaign.

Source: 1 month (without campaign) vs. 1 month (with campaign); iProperty.com.my