PLATINUM LISTING AND NATIVE ADS UPLIFTED EXPOSURE

Location: Dutamas, Kuala Lumpur

Property Type: Serviced Residence

OBJECTIVE

A high-rise development located in a strategic location in KL however also faced with high competition. The developer would like create more top of mind and awareness among property seekers who are looking for Klang Valley properties.

SOLUTION

Featured as a Platinum listingso it ranks first on Search Results Page. This is important because >70% users do not browse past page 1. Subsequently, native ads were executed to target audience who are looking for similar properties on iProperty.com.my.

Native Ad Campaign achieved 0.37% CTR

We saw almost 2x uplift of listing pageviews when native ads was running i.e. July 2021 vs. without native ads i.e. Feb – May 2021