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This workshop is FREE, and the key takeaways from this workshop:

  • Understand the property data & tech, and evolve your strategies to embrace the new normal and digital disruption in the industry​
  • How to amplify online visibility for your brand and projects and create more demands
  • The key factors affecting property seekers’ buying decision
  • To understand the fundamentals & application of Digital Marketing & learn the steps on how to create digital strategies for your business

TIME DAY 1 ACTIVITIES (HYBRID) DETAILS

9:00AM

Guests Arrival & Registration

Light Refreshment

9:30AM

Welcome Remarks

9:40AM

The key factors affecting property seekers' buying decision

Teng Chan Leong

Chief Executive Officer at Skribble Me Malaysia Sdn Bhd. & Skribble Lab Sdn. Bhd.

10:20AM

Understand the importance of digital transformation & its key trends in today’s property industry

Bernard Hay

Master Trainer of Asia Internet Marketing Academy (AIM)

11:00AM

Morning Refreshment & Trivia Quiz #1 (Live Session)

11:30AM

Capitalising the data & tech to outline market’s supply & demand that focusing the developing the right property product

Joe Thor

General Manager, PropertyGuru DataSense

12:10PM

Key Findings: Digital Marketing Transformation Initiative(DMTI) survey

by REHDA Institute

12:30PM

Round table discussion with the panel of speakers 

All Speakers

12:40PM

Lunch & Trivia Quiz #2 (Live Session)

2:00PM

Event Ends


TIME DAY 2 ACTIVITIES (PHYSICAL ONLY) DETAILS

9:00AM

Guests Arrival & Registration

Light Refreshment

9:30AM

Create a Successful Digital Marketing Strategy to Improve Your Digital Presence
- Understand fundamentals of digital marketing and your buyer persona
- Evaluate your existing digital channels, assets and relevant contextual keywords​
- Digital marketing campaign creation & examples

Alexander Ang

Certified Digital Marketing Professional, HRD Corp Trainer and CEO of Media Funnel Sdn. Bhd.

11:00AM

Morning Refreshment

11:30AM

Learn how lead generation fits into your digital marketing strategies
- Understanding the fundamentals to lead generation creation
- Lead generation strategies & best practices
- The right digital platforms for effective lead-generation for property market

Alexander Ang

Certified Digital Marketing Professional, HRD Corp Trainer and CEO of Media Funnel Sdn. Bhd.

1:00PM

Lunch & Networking

1:45PM

Bringing your marketing leads fully online via dual-platform listings features powered by FastKey Lead Management

Tan Aileen

Customer Product Manager, PropertyGuru Group (Malaysia)

Steve Lee

Head of FastKey Pres-Sales and Engagement

2:30PM

Explore FastKey (1-1 Demo session)

3:00PM

Event Ends

Meet Our Speakers

Disclaimer:
* PropertyGuru & iProperty.com Malaysia will not be held responsible for the speakers, the schedule of this event, any material changes of the speakers, or cancellation of this event which all may be subject to change and will not be notified. All efforts will be made by the organizers to ensure that the advertised speakers are present at our events or substituted if they are unavailable on the said event day due to unforeseen circumstances.

Malaysia’s property market is gradually emerging from the worst wave of the pandemic, and the economy is expected to be on the recovery path in 2022. During this challenging time, the world is becoming increasingly digital. As property seekers are more engaged online, it’s time for us to position ourselves to them.

XLR8 aims to help our prospective customers to accelerate their digital presence on Malaysia’s most visited property site, leveraging on our strong brand positioning, and delivering the best customer experiences & value by offering excellent solutions.

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