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ENGAGING EMAIL MARKETING THAT ENCOURAGED PROPERTY SEEKERS TO TAKE AN ACTION

 

Location: Skudai, Johor

Price range: From RM 1,100,000 – RM 2,800,000

Campaign period: Jan – Apr 2020

Property Type: Factory

OBJECTIVE

To create awareness and exposure for their newly-launched commercial project in Johor.

 

SOLUTION

We ran the email marketing campaign with a customized template highlighting project USP accompanied with attractive images, to drive high open rate & increase click through rate.

RESULTS

1.7X click-through-rate (CTR) email benchmark of 15.9% open rate compared to 6.9%

1.7X click-through-rate (CTR) email benchmark of 15.9% open rate compared to 6.9%

Source: 3 months (without campaign) vs. 3 months (with campaign); iProperty.com.my
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